Wisconsin Breweriana (Pabst, Old Style, Leinie's)

What drives value

• Lighted signs that still work are the top of the market
• Pre-1950 tin and porcelain beats 60s–70s plastic, usually by 5×
• Small-town Wisconsin breweries (Rhinelander, Chief Oshkosh) have fierce local collectors
• Reproductions flood this category — patina and construction tell the truth